Unlike traditional businesses, which often have structure imposed on them by the financial entities that finance it, starting a business online often requires nothing more than an idea and a website or blog. You don’t have to write a business plan because you don’t need finance to start blogging, set up affiliate relations, and so [...]

SEO (search engine optimization) has been one of the most important buzz words for web publishers over the past 10 years.  Getting ranked in Google means free traffic for web publishers, so improving and optimizing a given website for the search engines was essential.  However, Google Panda is here to stay, and it has forever [...]

If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally. Over the past decade, I have [...]

Do you know how to measure the return on your investments in social media? Every day we measure returns on our marketing investments. We create e-mail campaigns, attend trade shows, hire SEO consultants—and measure results. Social media are no different. Social media have many uses, including brand building and customer acquisition and support, all of [...]